Marketing help for small businessesin Michigan.
Starting with a diagnosis of what's actually blocking growth.
Then we build the right plan and carry the work through — evidence instead of guesswork.
The point
Bleuprint moves a brand from being seen to being chosen.
Who the diagnosis is for
Built for local, owner‑run businesses.
Where trust and reputation drive every sale. If people have to choose you over the shop down the street, this is for you.
- Med spas and aesthetics studios
- Hair salons, nail salons, and lash and brow studios
- Barbershops
- Dental and orthodontic practices
- Car dealerships and auto service shops
- Furniture and home stores
- Cafés, coffee shops, and restaurants
- Boutique fitness studios
- Boutiques and local retail
Selected social results
Evidence from the work.
These are individual platform snapshots from different dates and pieces of content. They are shown separately and are never added together into one campaign total.
Services
Strategy that can move into execution.
The diagnosis decides what the business needs first. If we continue, the scope can draw from these capabilities without forcing every client into the same package.
01
Content strategy
02
Content calendar planning + scheduling
03
Brand development
04
Brand guide for your visuals + voice
05
Creative direction
06
Social content filming + editing
07
Podcast production
08
Competitor, audience + market research
09
CRM, Meta pixel + conversion tracking setup
10
PR kit creation for news, podcasts + magazines
11
Event planning
12
Website strategy, messaging + build support
13
Website management
Website work is scoped to the need, from a clear, functional build to elevated creative direction with trusted collaborators.
Choose how to start
Start here
The $199 diagnosis
A focused review and working session that identifies the real constraint and turns it into a sequenced 30-day plan.
- Audit questions sent before we talk
- Business review before the call
- 45-minute diagnosis session
- Evidence behind each recommendation
- Your own portal with everything in one place
- Written 30-day plan in steps you can check off
- $199 credited if we continue together
Book & pick your time
Pick your time, then pay securely to confirm. Reschedule free up to 24 hours before.
Continue monthly
Ongoing strategy check-in
Return each month to review what changed, update the diagnosis, and reset the next priorities.
- Monthly strategy re-evaluation
- Updated priorities and next moves
- Support for decisions between larger projects
Work side by side
One-on-one implementation
For founders who want Kalena working with them through the strategy and the execution.
- Weekly working calls
- Hands-on strategy and implementation
- Scope based on what the diagnosis finds
Where we work
Metro Detroit and mid‑Michigan.
Bleuprint works with small businesses across metro Detroit and mid-Michigan, including Detroit, Southfield, Royal Oak, Ferndale, Birmingham, Bloomfield Hills, Troy, Auburn Hills, Farmington Hills, Novi, Flint, Grand Blanc, Fenton, Flushing, and Davison. Sessions happen in person or on video, and filming days come to you.
Current reviews
From the people who hired us.
Three founders, in their own words. Swipe through to read them all.
Kalena strategically planned and flawlessly executed a strategy that was tailored to my audience and business.
My views and reactions have grown into the thousands, and I’ve seen a significant increase in overall audience engagement. She consistently provided and explained the insights behind the results, so I wasn’t just seeing numbers, I understood what was working and why.
What impressed me most was her ability to pivot when needed. She paid attention to the data, adjusted the strategy, and kept everything flexible and adaptable to continue driving results.
As a start up I was in need of strategy and results, working with Bleuprint gave me just that!
My TikTok and Instagram grew into a community within 90 days.
After working with Bleuprint my business scaled tremendously.
Bleuprint allowed my business to expand outreach and get in front of a new audience.
Worked with Bleuprint?
Tell the next founder what changed. A short, specific review helps someone decide from evidence. You control whether your words, name, and business link may be shared.
Leave a review